what our clients say
The Virtual Doctors
Ignite PR and Engagement is working with a leading charity on its Covid 19 Response Fund. Virtual Doctors is based in the Sussex Innovation Centre at the University of Sussex in Falmer, Brighton.
The charity is warning urgent help is needed to tackle the coronavirus outbreak in Zambia, and it has engaged Ignite PR and Engagement to manage the media nationally, regionally and locally for its current campaign.
"It's really good to have brought together Virtual Doctors and Ignite PR and Engagement to get more support for our campaign. The team at Ignite have a great reputation and we’re looking forward to working with them” - Graham Precey, Chairman, The Virtual Doctors
Chailey Heritage Foundation
IGNITE PRE started work with Chailey Heritage Foundation at the start of September. Our first big project working together was a visit from the Duchess of Cornwall to open our new DREAM Centre.
Now we are working with Ignite on The Big Give 2019, our Christmas panto and a host of other initiatives.
We meet with Bev and Pete on a regular basis and it's a real pleasure. We all get on so well. Ignite PRE is working well for us and we hope our relationship will continue to prosper.
Sally-Anne Murray, Development Director, Chailey Heritage Foundation
Beverley advised our charity committee on our company charitable partnerships as we continue to try to improve our employee engagement and maximise our social impact.
She is engaging and extremely knowledgeable and was able to offer some real insight on how we can improve our performance. Her first hand experience devising and leading community engagement strategy is invaluable, and a real advantage to businesses looking to achieve a step change through their CSR.
Paul Samrah, Partner, Kingston Smith
Newhaven Regeneration Group
Ignite PR & Engagement and Beverley Thompson’s unique work as a PR and Community investment professional combined is simply amazing.
She has helped Newhaven Regeneration Group (a social enterprise) to deliver high impact level PR at both a local, national and international level for a cross channel Start up Cruise.
The PR challenge was to get 160 French and English entrepreneurs on a cross channel ferry, doing business in international waters to show the power of business to collaborate. Beverley more than delivered.
Working as part of social enterprise Newhaven Regeneration Group Beverley more than delivered this programme in just five weeks from concept coffee to being on the boat with live broadcast journalists.
Graham Precey - Co Founder of NRG (Newhaven Regeneration Group)
Ignite are experts in providing specialist PR and community engagement support to schools. In days gone by, PR wasn't automatically at the forefront of headteachers' and governors' minds. But now a school’s reputation is high on the agenda, and so the local community is vital to its success. Peter worked with Bexhill High, now Bexhill Academy, for three years to boost its presence and profile.
Ignite's Peter Lindsey said: "Mike Conn was the Principal at Bexhill High when he came to me for support. The school was in the process of moving into a new £40 million site and at the time senior management was under pressure in a number of areas. I worked with the school, concentrating primarily on community engagement. We introduced a weekly newsletter focused on the positives. We talked about individual achievements, changes to the curriculum, and support for students with autism. It was a very wide range."
Crucially, the newsletter went further than just the parents and carers, staff and the governors. "It was a vital way of engaging with the wider community, including councillors, our MP, the business community and other interested parties. Community engagement was key, hence the introduction of regular meetings with parents and carers." Peter, the principal and other staff members listened and made change when appropriate.
This level of community engagement was praised by Ofsted during one of its visits and featured in a later report. Needless to say, the PR included weekly spreads in the local press and on social media. The TV cameras also came along when the then Education Secretary Michael Gove paid a visit.
Principal Mike Conn said: "Peter made a huge difference. He's been a teacher, he chairs a Multi Academy Trust and he understood from the start exactly what we needed. The outcomes were absolutely first class."
Boship Farm Hotel, East Sussex
One of the most attractive hotels in East Sussex has turned to Ignite PR & Engagement to raise its profile and involvement with the local community. The popular Boship Farm Hotel, part of the Lion Hotels Group, is situated in 17 acres on the A22 near Hailsham. When it underwent a huge revamp, Ignite was called in to spread the message.
Manas Singh, Group Operations Manager, said: "Peter was an absolute pleasure to work with. We are good at running hotels but we are not experts at PR and community engagement, and that's where Peter's experience made all the difference. We cannot thank him highly enough for that."
The campaign centred on a number of events:
A summer luncheon with 100 guests, including VIPs such as Mayors, MPs and council leaders. The guest list was targeted at key people in the community and future customers.
A charity BBQ for the community which attracted more than 400 people on a lovely Sunday afternoon. The outcome was a real 'feel good' feeling about the Boship.
Huge publicity in the local print, both online and in print, including The Argus, Sussex Express, Eastbourne Herald and Hailsham Herald.
Successful social media campaign to promote the hotel after its successful revamp.
Engaging with the town, district and county councils, a wide variety of charities and community organisations.
Ignite's Peter Lindsey said: "It was a pleasure working with staff and management at the Boship, and we continue to do so on a monthly basis."
The Chaseley Trust
“Beverley stepped in to act as Master of Ceremonies at our fundraising Musical Concert at very short notice. Beverley took the time to get to know the Charity before the event, liaised with me on the content and went through everything one final time before the event. At the concert, Beverley was professional, kept the programme running smoothly in spite of a very tight timescale, and added the right degree of emotion to our appeal for funds. I found Beverley very professional, a warm and generous person and would enthusiastically recommend Beverley as a host to anyone looking to work with her”.
Sandie Foster, Head of Fundraising the Chaseley Trust
When The Chaseley Trust was planning its 70th birthday, it turned to Ignite to plan and deliver the celebrations. Chaseley cares for people with severe physical disabilities with residential, respite, day care and therapy at its centre in Eastbourne.
Former Chief Executive Lesley Standing wanted to seize the opportunity to raise its profile within East Sussex. As a result, three major events were planned: an afternoon tea party, black tie dinner and an art exhibition displaying the residents' amazing work.
Ignite's Peter Lindsey said: "We wanted to involve everyone, right from the Mayors and MPs to service users to their families and supporters.
We also used the afternoon tea party as an opportunity to engage with the neighbours of Chaseley, in the Meads area of Eastbourne. All three events were a great success and have helped Chaseley as it moves forward in the next stage of its development. It was an absolute pleasure to work with such lovely people and to see the amazing outcomes for the charity."
Lesley Standing said: "Our celebrations were a huge success and it was great working with Peter."
Ignite PR & Engagement has helped make Eastbourne Pride the massive success that it has become. The event to support the LGBT community was first held in 2017 and, funded by a Lottery grant, Ignite's Peter Lindsey was hired to promote it and raise awareness.
Betty Gallacher, chair of the organising committee Bourne Out, said: "We worked with Peter for six months on this project and he played a leading role in its popularity. Such an event had never been done before in Eastbourne so publicising it from a very early stage was key. Week by week, day by day, Peter gained us great publicity and free advertising, in print on newspapers, on the radio, television and, of course, social media via Twitter, Facebook and Instagram. There's no doubt that we spent the Lottery money in the best possible way, and investing in Peter certainly paid off”.
Ignite has been working with East Sussex superstore ESK for a number of years. ESK has huge sites in both Eastbourne and Hastings, and managing director Bob Beevis uses Peter Lindsey for PR and community awareness.
Bob said: "I have known Peter for many years, from the days when he was Editor of the Hastings Observer and Eastbourne Herald. When he was Group Editor I will always remember the positive way he supported us all at ESK. Since he started working as a PR consultant the exposure he has managed to secure for us has been nothing short of outstanding."
Ignite has supported Bob and ESK on a number of ventures. The focus of the campaign has been the promotion of the unique Christmas shopping events at ESK as well as events throughout the year.
Peter said: "It's always been a pleasure to work with Bob. It's great to promote ESK because it is so popular. Customers come from all over Sussex and our challenge has been to reach out to those people. That was our strategy, and that we have achieved through a detailed and planned PR campaign."
Ignite has been looking after the PR of Eastbourne Pier since entrepreneur Sheikh Abid Gulzar bought it in 2015. They've certainly been interesting times. Mr G, as he is affectionately known, took over the iconic site after a serious fire in 2014. And in his own unique way, he has worked hard and creatively to make the pier quite literally stand out from the rest.
Four years on, the pier is much loved across Eastbourne, looking resplendent with its gold domes. Peter Lindsey said: "It is a pleasure to work with such a great character as Mr G. He is an excellent businessman too, and together we have worked to ensure the town loves the pier and Mr G. And most do. The pier is more popular than it has ever been."
Mr Gulzar said: "My team meet once a week with Peter and we plan our PR months in advance. Awareness of what we are doing is important but Peter knows so many contacts through his networking and past work. That is crucial. He also organises events for us where we honour people in the community who do so much good. Eastbourne Pier is regularly featured in the national press, Radio 2 and other high profile media. This is good for me, for the pier and good for Eastbourne."
Ignite on behalf of Mr Gulzar recently organised a special complimentary Afternoon Tea to celebrate National Volunteers Week. Mr Gulzar hosted the free event for more than 150 guests to celebrate the amazing work volunteers do in our communities. Among those present were representatives from Hastings and Rother YMCA, the Respond Academy based at Silchester Mews, Silchester Rd, St Leonards, and the Association of Carers, which has its base at Jackson Hall, Portland Place, Hastings.
Volunteers’ Week is an annual event which takes place at the start of June. It celebrates the contribution made by millions of volunteers across the UK.
Sheikh Abid Gulzar
Sussex Association for Spina Bifida and Hydrocephalus
Ignite's team is perfect for planning and staging events to mark a special anniversary or milestone. The Sussex Association for Spina Bifida and Hydrocephalus (SASBAH) recently it celebrated its 50th anniversary. Ignite's Bev Thompson is the charity's proud President, and funded by a Lottery grant, Peter Lindsey was in charge of the celebrations.
The aim was to stage a series of events throughout Sussex to raise the profile of SASBAH. But it wasn't just about profile; it was including the charity's members, making them feel valued, and creating something sustainable for the future.
Peter, Bev and the SASBAH team organised activities throughout the year to celebrate the anniversary. These included:
A high profile exhibition at the Towner Gallery in Eastbourne, featuring photographs by Ignite’s Helen Tinner and craft work by the charity’s service users.
The appointment of SASBAH Ambassadors, including ITV Meridian television newsreader Sangeeta Bhabra,, the famous weatherman Michael Fish, Stephen Lloyd MP and the BBC's Ian Palmer.
Charity fundraising dinner attended by more than 200 guests.
New refreshed branding for the charity.
Rom Sanglaji, CEO of SASBAH, said: "It was a very successful and enjoyable year celebrating our very special anniversary. The amount of publicity Peter and Bev created, both online and in print, was amazing, and we can't thank them enough."