• Peter Lindsey

Why Networking Launches and Open Days are so good for Business

Last week I organised a launch Open Day for a new company, The Wise Group in Hastings. Boss Robert Beevis was keen to spread the word about his new 'hot desk' and conference rooms business on an industrial estate in Hastings.

The Wise Group, Hastings, Ignite PR and Engagement

Planning and hosting the launch is all about getting the right people there. As Robert said: "It was about the high quality of the people who attended, both in terms of spreading the word once they leave and putting business our way straightaway."

Yes, it's great to have the VIPs there and we had plenty, including the Mayor of Hastings and chairman of Rother District Council. But they won't be spending money or making the bookings.

They will however tell others, well hopefully, and also share their photo-call on social media, which normally attracts a solid level of interest. The real key is having companies there genuinely interested in doing business with The Wise Group.

And that's what I provided. It's also useful to have key contacts, such as The Federation of Small Businesses. Lee Harrington was great and is already organising networking events based at The Wise Group's HQ.

Business may not be easy but get the right product and the right people and real success can be achieved.

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