• Beverley Thompson

Getting The Right Angles - The Key To A Successful PR Campaign

With so much of the national and local media focussing on the daily developments relating to Covid 19 – getting coverage for a charity tasked with supporting health workers and the fight against Covid 19 in Zambia seemed like a tall order!

By identifying key news angles, we were able to make the work of the Virtual Doctors interesting and relevant to a regional and national audience.

Graham Precey, Chairman of the Virtual Doctors said:

“Beverley and Pete have certainly ignited the Virtual Doctors COVID 19 PR campaign to tell our story to a wide audience resulting in international coverage and income to deepen our mission in Africa. We appreciate their expertise and hard work”.

By showcasing the work of the individual NHS volunteer doctors who support the charity we generated inspirational stories that were relevant to media across the UK.

In total we placed the charity in:

3 television features (including a BBC regional TV feature), 2 BBC local radio interviews and 10 local press and online news websites.

The publicity significantly raised the profile of the charity, improved website traffic and contributed to £30,000 fundraising with more still coming in.

Pete said: "It was great to be able to support such a highly regarded charity doing such valued work abroad.

"The ongoing campaign will make a big difference to many people's lives and we are thrilled to be involved."

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